About Northbeam
Northbeam is the marketing attribution platform for DTC brands that need to understand their true customer acquisition economics. It tracks every touchpoint in the customer journey — including view-through attribution from Meta, YouTube, and TikTok — to show you where customers actually come from, not just where they converted. Media Mix Modeling validates paid media performance against business outcomes, not platform-reported numbers. Used by brands like Vuori, True Classic, and 1847 to make smarter media allocation decisions.
What's Great
- ✓Most sophisticated multi-touch attribution in DTC e-commerce
- ✓Media Mix Modeling provides platform-agnostic truth
- ✓View-through attribution captures the full funnel
- ✓Trusted by some of the fastest-growing DTC brands
Watch Out For
- !Enterprise pricing requires custom quote
- !Requires time to train the model accurately
- !Best for brands spending $50K+/month on ads
Common Use Cases
Reallocate $50K/month in ad spend based on true attribution rather than platform data
Discover that 40% of conversions are driven by TikTok view-through that Meta doesn't count
Validate whether increasing Meta budget actually lifts total revenue or just shifts credit
Pricing Model
Paid
Paid subscription required. Check the website for current pricing and free trials.
Category
E-commerce Analytics
Understand your customers, measure attribution, and optimize for profit.
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