About Northbeam
Northbeam is the marketing attribution platform for DTC brands that need to understand their true customer acquisition economics. It tracks every touchpoint in the customer journey — including view-through attribution from Meta, YouTube, and TikTok — to show you where customers actually come from, not just where they converted. Media Mix Modeling validates paid media performance against business outcomes, not platform-reported numbers. Used by brands like Vuori, True Classic, and 1847 to make smarter media allocation decisions.
What's Great
- ✓Most sophisticated multi-touch attribution in DTC e-commerce
- ✓Media Mix Modeling provides platform-agnostic truth
- ✓View-through attribution captures the full funnel
- ✓Trusted by some of the fastest-growing DTC brands
Watch Out For
- !Enterprise pricing requires custom quote
- !Requires time to train the model accurately
- !Best for brands spending $50K+/month on ads
Common Use Cases
Reallocate $50K/month in ad spend based on true attribution rather than platform data
Discover that 40% of conversions are driven by TikTok view-through that Meta doesn't count
Validate whether increasing Meta budget actually lifts total revenue or just shifts credit
Pricing Model
Paid
From $1,500/mo. Paid subscription required. Check the website for current pricing and free trials.
Category
E-commerce Analytics
Understand your customers, measure attribution, and optimize for profit.
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