Lifetimely has been acquired
Details below reflect the latest verified information, but branding and ownership have changed.
About Lifetimely
Lifetimely is the LTV and profitability analytics platform for Shopify brands, now part of the AMP app suite (branded 'Lifetimely LTV & Profit by AMP'). It calculates true Customer Lifetime Value, cohort retention, and purchase behavior by acquisition channel — showing which customers are actually profitable over time, not just at first purchase. Its P&L dashboard combines Shopify (and now Amazon) revenue with COGS, shipping costs, ad spend, and subscription fees to show real profit. Lifetimely's benchmarks compare your metrics against other brands in your category for added context.
What's Great
- ✓True LTV calculation by acquisition channel
- ✓Cohort analysis shows which months generate best customers
- ✓P&L dashboard shows real profit including all costs
- ✓Industry benchmarks for context
Watch Out For
- !Shopify-only
- !Learning curve to interpret cohort data
- !Some features require connecting ad accounts manually
Common Use Cases
Discover that customers from SEO have 3x higher LTV than customers from Meta
Build a P&L that includes ad spend, COGS, and shipping to see true profitability
Identify which product is best at generating repeat purchases
Pricing Model
Paid
Paid subscription required. Check the website for current pricing and free trials.
Category
E-commerce Analytics
Understand your customers, measure attribution, and optimize for profit.
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