Analytics & Data
Track performance, understand your audience, and make data-driven decisions.
Marketing analytics platforms aggregate data from your website, ads, email, and social channels to reveal what is driving results and what is not. They are essential for data-driven marketers who need to attribute revenue to campaigns and optimize spend. Look for tools that offer cross-channel dashboards, conversion tracking, and the ability to connect to your existing data sources without heavy engineering.
Google Analytics 4
The world's most used web analytics platform
Hotjar
Heatmaps and session recordings for understanding user behavior
Mixpanel
Product analytics for understanding user behavior in apps
Plausible
Privacy-first web analytics with no cookie banner needed
Microsoft Clarity
Free heatmaps and session recordings from Microsoft