Email Automation
Specialized tools for building automated email workflows, drip campaigns, and subscriber engagement sequences.
Email automation tools let you build triggered workflows, drip sequences, and behavioral email campaigns that send the right message at the right time. They are ideal for businesses where email is the primary marketing and engagement channel. Look for a visual workflow builder, advanced segmentation, A/B testing, deliverability tools, and detailed engagement analytics beyond basic open and click rates.
Mailchimp
The most popular email marketing platform now offering full marketing automation for small businesses
ActiveCampaign
Best-in-class email automation with a built-in CRM designed for growing businesses
Drip
E-commerce-focused marketing automation with visual workflow builder and revenue tracking
ConvertKit
Creator-focused email marketing platform with simple visual automations and a landing page builder
Moosend
Budget-friendly email automation with advanced personalization and real-time analytics