Question 1

What is the difference between marketing email and transactional email?

Accepted Answer

Marketing emails are sent to subscriber lists and include newsletters, promotions, and automated sequences. Transactional emails are triggered by user actions and include password resets, order confirmations, and shipping notifications. They have different deliverability requirements and are often best handled by separate tools to protect your sender reputation.

Question 2

How do I improve my email deliverability?

Accepted Answer

Set up SPF, DKIM, and DMARC authentication for your domain. Clean your list regularly by removing bounced and unengaged subscribers. Avoid spam trigger words in subject lines. Send consistently from a warmed-up domain. Monitor your deliverability metrics and immediately address any drops in inbox placement rates.

Question 3

Is cold email legal?

Accepted Answer

In the US, the CAN-SPAM Act allows unsolicited commercial email as long as you include a physical address, provide an unsubscribe mechanism, and honor opt-out requests within 10 days. However, GDPR in Europe requires prior consent for most commercial email. Always check the regulations in your recipients' jurisdictions and follow best practices to maintain your sender reputation.

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Tools for Email Marketers

Klaviyo

Mailchimp

ActiveCampaign

Kit (ConvertKit)

Drip

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