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About Klaviyo
Klaviyo is the leading email and SMS marketing platform for e-commerce brands, used by over 130,000 businesses. It integrates deeply with Shopify, BigCommerce, and WooCommerce to power data-driven automation flows — abandoned cart sequences, post-purchase follow-ups, browse abandonment, and more. The standard for DTC e-commerce marketing.
What's Great
- ✓Best-in-class e-commerce data integration
- ✓Powerful abandoned cart and flow automation
- ✓Strong segmentation based on purchase behavior
- ✓SMS and email in one platform
Watch Out For
- !Expensive as list size grows
- !Learning curve for non-marketers
- !Best value only with Shopify
Common Use Cases
Shopify store email marketing
DTC brand automation
E-commerce lifecycle email
Abandoned cart recovery
Pricing Model
Freemium
From $20/mo. Free plan available. Paid plans unlock advanced features.
Category
Email Marketing Platforms
Send newsletters, automated campaigns, and manage subscriber lists at scale.
Tags
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