Customer Data Platforms

Customer data platforms (CDPs) unify user data from your website, app, CRM, email, ads, and support tools into a single customer profile that powers personalization and targeting across all channels. They are most valuable for marketing and growth teams at companies with multiple data sources that create fragmented customer views. Assess the platform's integration breadth, identity resolution accuracy, real-time processing speed, and whether it supports the activation destinations your marketing stack requires.