M1 Finance
FreemiumCustomizable robo-advisor with pie-based portfolio building and automation
🤝Hybrid AdvisoryAbout M1 Finance
M1 Finance offers a unique hybrid robo-advisory experience where you build custom portfolio pies with your chosen allocations, and M1 handles the automation — automatic rebalancing, dividend reinvestment, and dynamic contributions that keep your portfolio aligned with target percentages.
What's Great
- ✓Unique pie-based portfolio building allows custom allocation of stocks and ETFs
- ✓No management fees for basic investing tier
- ✓Automatic rebalancing and dynamic contributions maintain target allocations
- ✓Combines robo-advisor automation with self-directed investment flexibility
Watch Out For
- !Single daily trading window limits intraday flexibility
- !No tax-loss harvesting feature available on any tier
- !M1 Plus premium tier at $125/year required for additional features
- !Learning curve for building and managing custom pie portfolios
Common Use Cases
DIY investor wanting automated rebalancing for a custom portfolio they design
Investor creating a pie portfolio of dividend stocks with automatic reinvestment
Person wanting the flexibility of self-directed investing with robo-advisor automation
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features and higher limits.
Category
Hybrid Advisory
Combining automated investing with access to human financial advisors.
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