About Sprout Social
Sprout Social is the premium social media management platform known for the best analytics and reporting in the industry. Its ViralPost feature uses AI to identify the optimal posting time for each network based on your audience's activity. The Smart Inbox consolidates every message, comment, and mention into a single triage view. Its listening tools can track keywords and hashtags across the web. Used heavily by enterprise marketing teams and agencies who need to demonstrate social ROI.
What's Great
- ✓Best analytics and reporting of any social media tool
- ✓ViralPost AI picks optimal send times per user
- ✓Smart Inbox makes social customer service manageable
- ✓Excellent team collaboration features
Watch Out For
- !Very expensive — starts at $249/month
- !Per-user pricing adds up quickly for teams
- !Overkill for businesses without significant social volume
Common Use Cases
Generate executive-level social ROI reports for stakeholders
Manage social customer service for a brand with high message volume
Listen for brand mentions and emerging trends across platforms
Pricing Model
Paid
Paid subscription required. Check the website for current pricing and free trials.
Category
Social Media
Schedule, publish, and analyze content across every social platform.
Tags