About Brevo
Brevo (formerly Sendinblue) is a cost-effective all-in-one marketing platform that bundles email, SMS, WhatsApp, live chat, and CRM. Unlike most email platforms that charge by subscriber count, Brevo charges by emails sent per month — making it dramatically cheaper for large lists with lower send frequency. Its marketing automation is solid, its transactional email delivery is enterprise-grade, and the free plan allows up to 300 emails per day with unlimited contacts.
What's Great
- ✓Priced by emails sent, not contact count — great for large lists
- ✓Free plan with unlimited contacts
- ✓Email, SMS, WhatsApp, and live chat in one platform
- ✓Excellent transactional email via API or SMTP
Watch Out For
- !Brevo branding on free plan emails
- !Automation less powerful than ActiveCampaign
- !Deliverability not as strong as Mailchimp or Klaviyo
Common Use Cases
Send transactional emails (receipts, password resets) via API
Build a multi-channel campaign across email, SMS, and WhatsApp
Manage a large list affordably by paying for sends, not contacts
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features and higher limits.
Category
Email Marketing
Build, automate, and grow your email list with powerful sending platforms.
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