M1 Finance

M1 Finance

Freemium

Hybrid investing platform combining automated portfolios with self-directed trading

๐Ÿค–Robo-Advisors

About M1 Finance

M1 Finance offers a unique hybrid approach that blends robo-advisory automation with self-directed portfolio customization through its pie-based investing system. Investors create portfolio pies with custom allocations, and M1 automatically rebalances and invests new deposits according to target percentages.

ยท
Updated April 2026

What's Great

  • โœ“Unique pie-based portfolio building combines automation with customization
  • โœ“Automatic rebalancing invests new deposits according to target allocations
  • โœ“No advisory fees on the basic plan โ€” automated investing is free
  • โœ“Fractional shares allow precise allocation percentages

Watch Out For

  • !Only one trading window per day on the free plan limits flexibility
  • !M1 Plus subscription required for additional trading windows and perks
  • !Tax-loss harvesting is not automated like Wealthfront or Betterment

Common Use Cases

1

DIY investor wanting automated rebalancing with custom portfolio control

2

Long-term investor building a diversified portfolio with specific allocations

3

Cost-conscious investor wanting robo-advisor-like automation without fees

Pricing Model

Freemium

Free plan available. Paid plans unlock advanced features and higher limits.

Category

Robo-Advisors

Automated portfolio management using algorithms to build and rebalance diversified portfolios.

Tags

investinghybridM1 Financepie investingautomated

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