E*TRADE
FeaturedFreemiumEstablished online brokerage with powerful tools now part of Morgan Stanley
📈Online BrokeragesAbout E*TRADE
E*TRADE, now a subsidiary of Morgan Stanley, is a pioneer in online brokerage offering zero-commission trading, the Power E*TRADE platform for active traders, and a comprehensive range of investment products. The integration with Morgan Stanley has expanded E*TRADE's capabilities to include access to Morgan Stanley research and workplace stock plan management.
What's Great
- ✓Power E*TRADE platform offers excellent options and futures trading tools
- ✓Morgan Stanley integration provides premium research access
- ✓Wide range of investment products including managed portfolios
- ✓Strong mobile app for both casual and active investors
- ✓Comprehensive retirement account options and planning tools
Watch Out For
- !Some advanced features are only available on specific platforms
- !Mutual fund commissions apply for non-NTF funds
- !Account interface can feel fragmented between E*TRADE and Morgan Stanley
- !Margin rates are higher than some discount competitors
Common Use Cases
Options trader wanting powerful analysis tools on Power E*TRADE
Employee with Morgan Stanley stock plans wanting an integrated brokerage
Active trader seeking a well-established platform with comprehensive tools
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features and higher limits.
Category
Online Brokerages
Full-service and discount brokerages for trading stocks, ETFs, options, and bonds.
Tags
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