Follow Up Boss vs Zillow Premier Agent
An honest side-by-side comparison of two of our top real estate software picks — pricing, strengths, weaknesses, and who each one is really for.
Follow Up Boss
Ranked #1 of 15 in this directory
The #1 real estate CRM for high-performing teams and agents
Zillow Premier Agent
Ranked #4 of 15 in this directory
The largest real estate lead generation platform in the US
Our pick: Follow Up Boss. Our editors rank Follow Up Boss higher overall in Real Estate Software — but Zillow Premier Agent can be the better fit depending on your budget and use case below. How we review
Compare the details
| Follow Up Boss | Zillow Premier Agent | |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | See website | See website |
| Category | Crm | Lead Generation |
| Editorial rank | #1 of 15 | #4 of 15 |
Strengths
Follow Up Boss
- ✓Aggregates leads from 250+ sources into one inbox automatically
- ✓Industry-fastest speed-to-lead with instant routing and response
- ✓Smart Lists surface the most engaged leads for priority follow-up
- ✓Built-in calling, texting, and email — no switching tools
- ✓Excellent reporting on agent performance and lead source ROI
Zillow Premier Agent
- ✓Access to 200M+ monthly visitors — largest real estate audience
- ✓High-intent leads from buyers actively searching properties
- ✓Targeting by zip code for hyperlocal lead generation
- ✓Includes basic CRM and lead management tools
- ✓Brand exposure on Zillow, Trulia, and StreetEasy listings
Watch out for
Follow Up Boss
- !Pricing starts at $69/month and scales up quickly for teams
- !No built-in transaction management — requires integration
- !Learning curve for setting up automation rules and action plans
- !Mobile app is functional but not as polished as desktop
Zillow Premier Agent
- !Very expensive — costs can run $1,000+/month in competitive markets
- !Leads are often shared with other agents unless you buy exclusivity
- !Lead quality varies significantly by market and price point
- !ROI can be unpredictable and requires consistent follow-up
Best use cases
Follow Up Boss
- →High-volume real estate teams managing hundreds of leads monthly
- →Agents wanting to optimize speed-to-lead across multiple lead sources
- →Brokerages needing visibility into agent performance and lead ROI
Zillow Premier Agent
- →Agents wanting high-volume buyer leads in specific zip codes
- →Teams with strong follow-up systems to convert Zillow leads
- →New agents needing to quickly build a pipeline in a new market
About each tool
Follow Up Boss
Follow Up Boss is the CRM of choice for top-producing real estate teams. It aggregates leads from 250+ sources (Zillow, Realtor.com, Facebook, your website) into one inbox and routes them to agents automatically. Smart Lists surface the hottest leads based on engagement, and the built-in dialer, texting, and email make it easy to work leads without switching tools. Follow Up Boss is known for the fastest speed-to-lead in the industry — leads are routed and contacted in seconds.
Zillow Premier Agent
Zillow Premier Agent connects agents with home buyers and sellers through Zillow's massive traffic (over 200 million monthly visitors). Agents pay for advertising placement on Zillow, Trulia, and StreetEasy to receive exclusive or shared leads in their target zip codes. It's the most expensive but highest-volume lead source in real estate. The platform includes a basic CRM, lead management, and performance tracking.
Still deciding? Browse all 15 options with honest pros, cons, and pricing.
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