Dotloop vs Follow Up Boss
An honest side-by-side comparison of two of our top real estate software picks — pricing, strengths, weaknesses, and who each one is really for.
Dotloop
Ranked #3 of 15 in this directory
Real estate transaction management with e-signatures and compliance
Follow Up Boss
Ranked #1 of 15 in this directory
The #1 real estate CRM for high-performing teams and agents
Our pick: Follow Up Boss. Our editors rank Follow Up Boss higher overall in Real Estate Software — but Dotloop can be the better fit depending on your budget and use case below. How we review
Compare the details
| Dotloop | Follow Up Boss | |
|---|---|---|
| Pricing model | Freemium | Paid |
| Starting price | See website | See website |
| Category | Transaction Management | Crm |
| Editorial rank | #3 of 15 | #1 of 15 |
Strengths
Dotloop
- ✓Industry standard used by 9,000+ brokerages and 200+ MLS orgs
- ✓Complete transaction workflow from contract to closing
- ✓E-signatures, document editing, and compliance in one platform
- ✓Mobile-friendly — agents can manage transactions from their phone
- ✓Free plan available for individual agents
Follow Up Boss
- ✓Aggregates leads from 250+ sources into one inbox automatically
- ✓Industry-fastest speed-to-lead with instant routing and response
- ✓Smart Lists surface the most engaged leads for priority follow-up
- ✓Built-in calling, texting, and email — no switching tools
- ✓Excellent reporting on agent performance and lead source ROI
Watch out for
Dotloop
- !Owned by Zillow — some agents prefer platform-independent tools
- !Document editor can be clunky for complex form editing
- !Storage limits on lower-tier plans
- !Integration options are more limited than DocuSign
Follow Up Boss
- !Pricing starts at $69/month and scales up quickly for teams
- !No built-in transaction management — requires integration
- !Learning curve for setting up automation rules and action plans
- !Mobile app is functional but not as polished as desktop
Best use cases
Dotloop
- →Real estate agents managing contracts and e-signatures digitally
- →Brokerages needing compliance review and audit trails for transactions
- →Teams wanting a shared transaction workspace with clients and agents
Follow Up Boss
- →High-volume real estate teams managing hundreds of leads monthly
- →Agents wanting to optimize speed-to-lead across multiple lead sources
- →Brokerages needing visibility into agent performance and lead ROI
About each tool
Dotloop
Dotloop (owned by Zillow Group) is the leading transaction management platform in real estate. It handles the entire transaction workflow: document creation, e-signatures, compliance review, and audit trail. Dotloop's editor lets agents fill out, edit, and sign contracts from any device. Used by 9,000+ brokerages and 200+ MLS organizations, it's deeply embedded in the real estate industry's transaction workflow.
Follow Up Boss
Follow Up Boss is the CRM of choice for top-producing real estate teams. It aggregates leads from 250+ sources (Zillow, Realtor.com, Facebook, your website) into one inbox and routes them to agents automatically. Smart Lists surface the hottest leads based on engagement, and the built-in dialer, texting, and email make it easy to work leads without switching tools. Follow Up Boss is known for the fastest speed-to-lead in the industry — leads are routed and contacted in seconds.
Still deciding? Browse all 15 options with honest pros, cons, and pricing.
See all Real Estate Software →