Fidelity Investments vs Vanguard

An honest side-by-side comparison of two of our top investment platforms picks — pricing, strengths, weaknesses, and who each one is really for.

Fidelity Investments

Fidelity Investments

Ranked #1 of 15 in this directory

Full-service brokerage with zero-commission trades and industry-leading research

Freemium
Vanguard

Vanguard

Ranked #3 of 15 in this directory

Pioneer of index investing with the lowest-cost funds in the industry

Freemium

Our pick: Fidelity Investments. Our editors rank Fidelity Investments higher overall in Investment Platforms — but Vanguard can be the better fit depending on your budget and use case below. How we review

Compare the details

Fidelity InvestmentsVanguard
Pricing modelFreemiumFreemium
Starting priceSee websiteSee website
CategoryBrokerageBrokerage
Editorial rank#1 of 15#3 of 15

Strengths

Fidelity Investments

  • Zero-commission trades on stocks, ETFs, and options
  • Zero-expense-ratio index funds (FZROX, FZILX) with no investment minimum
  • Best-in-class research and educational resources
  • Over 200 physical investor centers for in-person guidance
  • Fractional shares available starting at $1

Vanguard

  • Lowest-cost index funds and ETFs in the industry
  • Investor-owned structure eliminates conflicts of interest
  • Manages over $8 trillion — the most trusted name in index investing
  • Zero-commission trading on stocks and ETFs
  • Excellent target-date retirement funds for set-it-and-forget-it investing

Watch out for

Fidelity Investments

  • !Active Trader Pro desktop app has a steeper learning curve
  • !Mutual fund selection can be overwhelming with thousands of options
  • !International stock trading fees apply and are higher than some competitors
  • !Website navigation can feel dated compared to newer platforms

Vanguard

  • !Trading platform and website feel outdated and slow
  • !Not designed for active or frequent trading
  • !Customer service can have long wait times during busy periods
  • !Mutual fund minimums can be high for some flagship funds

Best use cases

Fidelity Investments

  • Long-term investor wanting zero-cost index funds and no commissions
  • Retiree needing a full-service platform with in-person investor center access
  • Active trader seeking powerful tools and best-in-class research

Vanguard

  • Long-term passive investor building wealth with low-cost index funds
  • Retiree wanting target-date funds for simplified retirement portfolio management
  • Cost-conscious investor who prioritizes the lowest possible expense ratios

About each tool

Fidelity Investments

Fidelity is one of the largest and most respected investment platforms in the world, managing trillions in customer assets. The company offers zero-commission trading on stocks, ETFs, and options, along with proprietary zero-expense-ratio index funds that literally cost nothing to own. Fidelity's research platform is consistently rated best-in-class, and the company provides a full suite of retirement accounts, managed portfolios, and financial planning services. With 24/7 customer support, over 200 investor centers, and a powerful active trader platform in Active Trader Pro, Fidelity serves everyone from beginners to sophisticated investors.

Vanguard

Vanguard invented the index fund and remains the gold standard for low-cost, long-term investing. The company is unique in being owned by its funds, which are in turn owned by their shareholders — this structure eliminates conflicts of interest and keeps costs as low as possible. Vanguard manages over $8 trillion in assets and offers some of the lowest expense ratios in the industry. While not designed for active trading, Vanguard is the ideal platform for buy-and-hold investors focused on building wealth through diversified, low-cost portfolios over decades.

Still deciding? Browse all 15 options with honest pros, cons, and pricing.

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