BigCommerce vs Shopify
An honest side-by-side comparison of two of our top e-commerce platforms picks — pricing, strengths, weaknesses, and who each one is really for.
BigCommerce
Ranked #2 of 16 in this directory
Feature-rich SaaS platform with powerful built-in tools and no transaction fees
Shopify
Ranked #1 of 16 in this directory
The all-in-one commerce platform powering millions of online stores worldwide
Our pick: Shopify. Our editors rank Shopify higher overall in E-commerce Platforms — but BigCommerce can be the better fit depending on your budget and use case below. How we review
Compare the details
| BigCommerce | Shopify | |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | See website | See website |
| Category | Hosted | Hosted |
| Editorial rank | #2 of 16 | #1 of 16 |
Strengths
BigCommerce
- ✓Zero transaction fees on all plans regardless of payment gateway choice
- ✓Extensive built-in features reduce reliance on paid third-party apps
- ✓Strong headless commerce capabilities with flexible REST and GraphQL APIs
- ✓Multi-storefront management from a single dashboard for global brands
- ✓Advanced B2B features including custom price lists and quote management
Shopify
- ✓Extremely easy to set up with no technical knowledge required
- ✓Massive app store with thousands of plugins for any feature you need
- ✓Built-in payment processing with Shopify Payments reduces third-party fees
- ✓Excellent multi-channel selling across social media, marketplaces, and POS
- ✓Reliable 99.99% uptime with fully managed hosting and automatic updates
Watch out for
BigCommerce
- !Annual sales thresholds force upgrades to higher-priced plans
- !Fewer free themes available compared to Shopify's theme marketplace
- !Steeper learning curve than simpler platforms due to feature density
- !Smaller app ecosystem than Shopify limits some niche integrations
Shopify
- !Transaction fees apply unless you use Shopify Payments exclusively
- !Monthly subscription costs add up quickly when factoring in paid apps
- !Theme customization is limited without knowledge of Liquid templating language
- !Migrating away from Shopify can be complex due to proprietary data structures
Best use cases
BigCommerce
- →Mid-market brand needing robust built-in features without app overload
- →B2B wholesaler requiring custom pricing, purchase orders, and account management
- →Multi-storefront business managing several brands from one backend
Shopify
- →Small business owner launching their first online store quickly
- →Multi-channel retailer selling across web, social media, and physical locations
- →Dropshipper needing seamless integration with suppliers and fulfillment apps
About each tool
BigCommerce
BigCommerce is an enterprise-grade hosted ecommerce platform that stands out for its extensive built-in feature set, eliminating the need for many paid add-ons required by competitors. The platform supports multi-storefront management, headless commerce via API, and omnichannel selling across Amazon, eBay, social media, and Google. BigCommerce charges zero transaction fees on any plan and offers advanced SEO tools, B2B capabilities, and flexible APIs that make it popular with mid-market and enterprise brands.
Shopify
Shopify is the most popular hosted ecommerce platform, powering over four million online stores across 175 countries. It provides everything merchants need to launch, run, and grow an online business, from customizable storefront themes and a built-in payment processor to inventory management and shipping tools. Shopify's app ecosystem includes thousands of third-party integrations, and its Shopify Plus tier serves high-volume enterprise merchants with advanced automation and multi-channel capabilities.
Still deciding? Browse all 16 options with honest pros, cons, and pricing.
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