If you maintain a sales tech stack, the last twelve months have been a quiet exercise in name confusion. Three tools that thousands of revenue teams rely on have rebranded — and in two cases changed domains entirely. If you bookmarked their old sites or trained new reps on the old names, it's time for an update.
Here's the rundown on Clearbit, People.ai, and BoostUp.ai, what each is now called, and what the changes signal about where revenue tooling is heading.
Clearbit is now Breeze Intelligence
Clearbit was the data-enrichment workhorse behind countless marketing and RevOps workflows — append company and contact data to a form fill in milliseconds, reveal anonymous website visitors by company, segment leads by 44+ firmographic attributes. HubSpot acquired it, and the standalone Clearbit brand has now been folded into **Breeze Intelligence**, HubSpot's umbrella for its AI and data products.
The practical implication: Breeze Intelligence is increasingly positioned as a HubSpot add-on rather than a neutral, standalone enrichment layer. If you're already a HubSpot customer, that's convenient — enrichment lives natively in the same platform as your CRM and marketing automation. If you're not, the calculus is different. The independent Clearbit you could bolt onto any stack is effectively gone, and several of the free Clearbit tools were sunset on the way to the rebrand. Teams running multi-vendor stacks are the ones most likely to feel the pinch and start evaluating alternatives.
People.ai is now Backstory
People.ai built its reputation on solving the most boring, most important problem in sales: CRM hygiene. Its activity-capture engine automatically pulls every email, call, and meeting from reps' inboxes and calendars and maps it to the right account and opportunity in Salesforce — no manual logging required. The payoff is pipeline analytics and forecasts built on data that's actually complete.
In April 2026 the company rebranded to **Backstory**, moving to backstory.ai and repositioning around what it calls a "Revenue Answers Platform." The name change reflects a broader pitch: not just capturing activity, but using that captured data to answer revenue questions on demand. The underlying value proposition — fixing the 40%-complete CRM that invalidates every downstream report — hasn't changed. The URL has, so update your links.
BoostUp.ai is now Terret
BoostUp.ai was a credible Clari alternative for revenue intelligence: AI-powered forecasting, deal health monitoring, and pipeline analytics, with customizable revenue models you could weight to your own sales motion. In September 2025 it rebranded to **Terret** (terret.ai), and the old boostup.ai domain now redirects to the new one.
The rebrand came bundled with a product expansion — Terret launched a "fleet of AI revenue agents" aimed at GTM teams, signaling a shift from passive analytics toward agents that take action on the pipeline rather than just reporting on it. That framing puts Terret squarely in the most crowded part of the 2026 roadmap conversation.
Why so many rebrands at once?
Three name changes in a year isn't a coincidence — it's the sales-tech category repositioning around AI. The pattern is consistent: acquisition-driven consolidation (Clearbit into HubSpot's Breeze) and AI-agent repositioning (People.ai's "answers platform," BoostUp's "revenue agents"). Vendors are racing to signal that they're not legacy data or analytics tools but AI-native platforms.
For buyers, the takeaway is practical. Rebrands break bookmarks, confuse new hires, and occasionally come with quiet pricing or packaging shifts. When a tool you depend on changes its name, treat it as a prompt to re-verify three things: the URL, the pricing tier, and whether the product you bought is still sold the way you bought it.
**The one-line takeaway:** Clearbit is Breeze Intelligence, People.ai is Backstory, and BoostUp is Terret — same tools, new names, and a clear signal that sales tech is rebranding itself around AI.