About Hotjar
Hotjar is a behavior analytics platform that complements web analytics with visual tools: heatmaps, session recordings, and feedback surveys. It helps teams understand not just what users do, but why — by showing where they click, how far they scroll, and where they drop off. Essential for CRO and UX research.
Reviewed by the FindersList Editorial Team
·Regularly reviewed
·How we review·Some links may earn us a commissionWhat's Great
- ✓Best heatmap and session recording UX
- ✓Generous free plan
- ✓Easy to set up
- ✓Combines analytics with user feedback
Watch Out For
- !Not a replacement for full analytics platform
- !Recording storage is limited on free plan
- !Privacy considerations for session recording
Common Use Cases
1
CRO (conversion rate optimization)
2
UX research
3
Landing page optimization
4
Sales page analysis
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features.
Category
Web Analytics
Track website traffic, user behavior, and conversion metrics.
Tags
heatmapssession recordinguser behaviorCROUX research